design
Your vision to life through stunning design
Prints at the speed of your business
brand
Build a stronger, more recognizable brand
Alisha Naiyer’s Art
Feature client
This ongoing project demonstrates how we can help emerging entrepreneurs develop a strong brand narrative and business strategy as a partner, setting them up for success in their respective industries.
Song, 12×15, watercolor
OUR MISSION
Our name encapsulates our mission with unmistakable clarity.
Our mission is to transform the ordinary boundaries of branding, build connections that dare cultural divides, and recreate brand identities as vibrant and dynamic as the markets they serve. We are your catalyst for transformation, turning non-realistic ideas into concrete realities that resonate deeply with diverse audiences. Our mission is not just to create brands, but to sculpt them into living entities that speak with clarity, authenticity, and impact across the globe.
Our vision is a world where brands are not confined by geography or culture, but instead, thrive in the rich tapestry of global diversity. We envision a future where every brand, regardless of origin, has the power to communicate with any audience, anywhere in the world, with fluency and finesse. We see ReDefine as the bridge between East and West, a conduit through which brands not only reach across borders but also bring those borders closer together. In this vision, branding becomes a universal language—one that we speak with passion, creativity, and integrity.
Design Case Studies
Packaging: Coffee bean container
Synopsis: To design a container for a small batch coffee bean from Malaysia for the US market.
Design concept: Using existing paper container and modified with sketches by Caven Ong (renowned fashion designer from Malaysis) and cut a window to reveal the beans.
Logo: Warrior Technology Foundation
Synopsis: To design a logo for Jay Elliot (fmr Apple SVP)’s non-profit for veterans.
Design Concept: Using an upside down “Ai” to design a “W’ which is a flying bird to represent the freedom from emotional burden of the veterans whom will be helped by this company’s mental healthcare app.
Join us on social
See more of our design work on facebook.com/redefinebrand
Redefine understood my art and captured the emotions behind it. They took my vision and brought it to life.”
Alisha Naiyer
Alisha Naiyer Art
Kevin, Thank you for your creativity in designing the book. It would make Steve proud. Best.”
Jay Elliot
Parrot Health INC
ABOUT THE CEO
Meet Kevin Lu, the visionary force and creative heartbeat behind ReDefine. Based in California, United States, Kevin’s journey is anything but conventional. A true artist at his core, Kevin doesn’t just see the world as it is—he envisions what it could be. As the Chief Executive Officer of ReDefine, Kevin’s leadership is a masterclass in vision and execution. He is not merely a CEO; but a creative architect who molds ideas into reality with precision and passion. With a deep understanding of branding, Kevin has guided countless organizations through the knotty process of visualizing and actualizing their brand identities. His approach is not just about design—it’s about crafting narratives that leave a lasting mark on the audience, ensuring that the brand’s message is not just heard but felt.
ReDefine has become more than just a branding agency under his guidance. It has become a channel for brands to discover their true potential, express their unique stories, and connect with their audiences in meaningful ways. As a branding leader, he doesn’t just aim to help businesses succeed; he helps them grow with purpose, ensuring that every brand he touches not only stands out in the market but also stands for something greater.
F.A.Q.
Frequently Asked Questions
We don’t just print materials — we help brands show up with purpose. Every project we take on is designed with your audience in mind, ensuring your visuals don’t just look good, but communicate clearly and create real impact.
We start by understanding your brand, your goals, and the people you want to reach. Then we design and produce visual assets that speak directly to that audience — whether through print, branded spaces, signage, or event visuals.
We’re flexible. If you already have a design, we’ll ensure it’s production-ready and executed to the highest quality. If not, we can guide you through the creative process — from concept and layout to final production.
We work best with brands, businesses, and organizations that value quality, clarity, and consistency. If you’re looking to present your brand professionally, stand out in physical spaces, or create visuals that resonate with your audience.
Contact us
Let’s Talk
Get in touch with us to discuss your design needs.